TIPA AWARDS 2021: Awards for Fujifilm, Sony, Canon, Nikon, Sigma, Panasonic, Pentax, Tamron, Laowa and More

TIPA has worked very hard and made a brutal selection, in which only the very best of the crème de la crème of the top of the top could win their extremely prestigious TIPA award.

Or in other words: camera companies paid again a lot of money to win meaningless awards.

And in order to make it even easier for companies to win (and hence make more money by selling award licenses), they created tons of categories, such as “expert”, “advanced” and “professional”.

Now to the winners.

Cameras

Lenses

More

Awarded Fujifilm Products

via tipa

BREAKING: No More Fujifilm X Series Camera Coming in 2021

It’s not easy to believe, but it’s true: the Fujifilm X-E4 launched in January 2021 will be the one and only X series cameras that Fujifilm will launch in 2021. That’s according to our trusted sources.

As far as I can remember, it will be the first year ever, that Fujifilm launches one (1) Fujifilm X series camera only.

I can feel your disbelief, but trust me, it’s 100% accurate.

Personally I think that the combo between X-T4 and X-S10 is an excellent competitor in the market also for 2021, hence no hurry to come out with more cameras.

On the other hand, it’s great to see that Fujifilm is pushing on releasing new lenses so far in 2021 and it looks like also in 2022. That has often not been the case in the past few years, with Fujifilm gravitating towards pushing camera bodies instead of glass.

But which lenses will come?

Well, you can take a look at our rumored 2021/2022 Fujinon X Lens roadmap for a more comprehensive explanation. But since I know 99,999% of you prefer stuff ultra compact and short, here is the short list:

And let’s hope the list of lenses to come in 2021 will be even longer than the one we rumored.

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Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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