I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.
And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.
There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.
But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:
the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately
Fujifilm understands the problem and is finding ways to separate the lines better.
And yet… there are some lines that should be dropped, in my opinion.
Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.
Nokishita has just spotted the registration of a new Fujifilm camera.
Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)
They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:
But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?
I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.
In the meantime, feel free to speculate, dream and wish in the comments :)
In short: that ain’t’ really that retro-feel we all fell in love with, right?
Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.
But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.
With the Fujifilm X-T4 about to hit the market (and actually already shipping in some), Fujifilm managers all over the globe are giving tons of interviews to make the world ready for the best camera it has ever seen to date: the Fujifilm X-T4 :).
Now, for your convenience, I always provide a practical summary of all manager statements in my various article, and yet, with so many interviews, there might be some statements you might have missed anyway.
So I thought I filter out those statements, that I consider most relevant, and put them all into this article.
However, there is so much more interesting stuff to read, and so I strongly recommend you to check out all the original articles. I will provide all links below.