The Fujifilm GFX100RF Revives Retro with Bold New Features

They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

• it will have a dedicated dial on the back of the camera to select aspect ratio
• it will have a dedicated lever under the shutter button to crop the image

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.